Frends has entered into a strategic partnership with Nord Group to expand in Middle East. The collaboration combines a proven European iPaaS platform with local consulting and delivery expertise and offers organizations a modern and scalable way to manage complex integration environments.
Frends is a European integration platform designed for mission-critical automation and digital transformation. Through the partnership with Nord Group, which has deep expertise in regional delivery and market introduction, will the companies together expand in the Middle East. The goal is to meet the growing demand for modern and scalable solutions that simplify complex technical environments efficiently and at scale.
“Organizations in the Middle East face significant integration challenges as they modernize their technology landscapes. Frends is uniquely positioned to help them simplify these environments and improve business outcomes. Through the partnership with Nord Group "We combine our proven European platform with deep local market knowledge to support businesses looking to consolidate fragmented systems and move away from costly legacy ways of working," says Jukka Rautio, CEO of Frends.
Within the framework of the collaboration, Frends will work closely with Nord Group on market entry and establishment of the integration platform in the region. Nord Group chose Frends after evaluating several alternatives and basing the decision on the platform's simplicity, technical strength and capabilities. to meet varying customer requirements. A decisive factor was also Frend's latest innovations in artificial intelligence, developed with a focus on transparency and governance and anchored in strong European security principles, which is especially important for regulated industries where data protection and compliance are critical.
The collaboration reflects a shared ambition to support organizations seeking future-proof alternatives to costly established integration environments that are based on many point-to-point solutions or fragmented tools.
“Frends is easy to position and appeals to customers because it addresses a clear gap in the Middle East market. Many organizations today work with fragmented and costly integration environments. Frends offers a stable and proven platform that can consolidate and automate without unnecessary complexity, providing a modern alternative to traditional enterprise solutions,” says Louis Young, Founder and CEO of Nord Group.
The partnership is expected to initially focus on key markets in the region, including United Arab Emirates and Saudi Arabia.
About Frends
Frends is a European iPaaS companies that offer low code and AI enhanced solutions for mission-critical automation. The platform connects cloud, hybrid and on-premises systems with full transparency and insight. Frends was founded in Finland 1988 and has over 6,000 customers, including industry leaders, municipalities and public sector organizations such as Fazer, Mehiläinen, Haypp Group, Onemed, City of Helsinki and Eltel. Frend's user-friendliness and capacity in integration and API management has been repeatedly recognized by G2 and in Gartner's Magic Quadrant for iPaaS.
About Nord Group
Nord Group is a global technology and consulting company in staffing, founded in 2015 by Louis Young. The company helps large organizations execute complex transformation programs at scale. Its expertise includes data and artificial intelligence, cybersecurity, cloud modernization and digital transformation, as well as enterprise architecture, automation and platform consolidation. With offices in London, Paris, Helsinki and Dubai, Nord Group supports organizations worldwide with a particularly strong presence in the United Arab Emirates.
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