Samsung Europe partners with Activision Blizzard EMEA in Embrace Your Game campaign

December 31, 2023

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Samsung Electronics Ltd. has announced a partnership with Activision Blizzard EMEA, a cross-channel and cross-product marketing campaign that showcases the power of Samsung’s range of gaming products.

The Embrace Your Game campaign brings together industry-leading products and some of today's most popular games in a first-of-its-kind marketing partnership. The campaign targets Samsung gamers in 17 markets and 44 countries. It will feature some of Activision Blizzard's most popular titles, including Crash Team Rumble™, Diablo Immortal®, Overwatch® 2 and World of Warcraft® in an immersive creative package that brings the gaming world to life – whether you're playing on the go or at home.

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The campaign will run across all Samsung digital channels in Europe and will highlight Samsung’s entire lineup of gaming products – including TVs, smartphones and monitors – and is tailored for everyone, whether you're a casual or hardcore gamer.

Level up gamers through Samsung's Gamer Training

Part of the Embrace Your Game campaign being presented is Samsung's Gamer Training program, which helps gamers take their skills to new levels. The renewed content available on Samsung gaming portal brings the collaboration to life and will feature insights and expert instruction from some of today’s top professional gamers and content creators. This includes engaging interactive training sessions, video workshops and tutorials, along with other gaming content such as top tips and product recommendations. The Gamer Training program will also provide exclusive previews of Samsung products and recommendations from tech creators on the best new gaming technology.

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Benjamin Braun, Marketing Director for Samsung Europe, said: “The world of gaming is evolving. At Samsung, we want to support all gamers, from casual gamers to professionals. From TVs, monitors and mobile devices, Embrace Your Game gives all types of gamers the chance to fully immerse themselves in their game, at home or on the go.

That’s why Activision Blizzard is the ideal partner for Embrace Your Game. Its titles are loved by gamers, and with Samsung products, you have the ultimate gaming experience.”

Embrace Your Game is a cross-channel European marketing campaign and a three-way collaboration between Samsung and Activision Blizzard.

For more information visit: https://www.samsung.com/uk/game-portal/