Pax8, the leading cloud commerce marketplace, has unveiled its revamped brand designed to unify the global company and solidify its position as an innovator accelerating into the future. The revamped brand identity includes updated imagery that aims to instill feelings of trust and aspiration for leading solutions among the company’s ecosystem of partners and vendors, as well as the small to medium-sized businesses (SMBs) that benefit from the innovative Pax8 Marketplace.

A marketplace built for the future

Pax8 Marketplace is built to do “what’s next.” With a forward-looking attitude, Pax8 continues to innovate with its unparalleled partnership program, Voyager Alliance, and other newly advanced technology solutions that help its partners win. After 12 years of leading the industry, Pax8 has emerged as a trusted cornerstone for managed service providers (MSPs). Pax8, which now further strengthens its efforts, continues to bravely navigate the challenges of the dynamic IT solutions industry as a modern marketplace versus outdated, traditional distribution.

A bold step towards the future

“The new brand brings to the forefront who we have always been and our relentless focus on making cloud technology work for small businesses globally,” says Corporate Vice President of Marketing Jennifer Bodell“It’s also a bold, forward-thinking statement: the evolution of what this community and the industry as a whole can become. The pace of change isn’t slowing down, and neither are we. We’re here to help our partners navigate what’s next – with the tools, technology, and expertise to turn every challenge into an opportunity.”

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A history of innovation and disruption

Since its inception in 2012, Pax8 has been a disruptor in the cloud solutions industry. The company was founded with a mission to simplify the complexity of cloud technology and make it accessible to small and medium-sized businesses through its partner community. With a customer-centric approach, and by leading with an eye on the future, the unique marketplace model that Pax8 consistently advocates challenging the status quo and delivering results to help 600,000 small and medium-sized businesses pursue endless opportunities.

Pax8's global expansion and brand strategy

By 2025, with operations in 17 countries across North America, APAC and EMEA, the company’s refreshed brand unifies the Pax8 message across the globe, reinforcing its commitment to delivering cutting-edge technology to its community of nearly 40,000 MSPs. The new aesthetic elements that Pax8 now unveils were carefully crafted to resonate with sophisticated and aspirational sensibilities. The vibrant, bold colours and modern typeface reflect the company’s motivating sense of energy, innovation and passion while fostering imagination and trust among partners, suppliers and customers.

A brand that continues to push boundaries

Curt Cooper, Senior Director of Brand Creative, led Pax8's brand refresh and claimed:
“Pax8 has always been known for pushing the boundaries, and our brand refresh shows that nothing has changed. We have never been one to follow the status quo. We like to make noise, challenge the system and go beyond what our competitors define as boundaries. We will continue to put “It would be a surprise if we couldn’t. Many imitators in the future, but there is only one Pax8. The Evolving Marketplace is the next chapter in our brand story, but the hero will always be our partners.”

A way forward for Pax8 and its partners

As the company continues to lead and innovate, the renewed brand identity serves as a guiding light for its ambitions and a pillar of its central positioning in the IT industry. Pax8 will continue to inspire businesses towards progress and empowerment through its marketplace and with the technology solutions needed for competitive success now and in the future.