Pax8, the world's largest technology and cloud marketplace, honored its most outstanding EMEA-based partners and suppliers with prestigious awards during Pax8 Beyond EMEA 2025, which was held in Amsterdam from 5–7 October.
The event brought together thousands of representatives from across the IT channel, where companies, suppliers and resellers came together to share experiences, network and be inspired by the technology solutions of the future. The awards honored companies that have distinguished themselves over the past year by empowering small and medium-sized businesses (SMBs) with innovative solutions through Pax8 Marketplace.
Awards ceremony and highlights
The award winners were recognized at several ceremonial events during the conference, with each award reflecting Pax8’s values of innovation, community, and growth. The program featured inspiring keynote speeches, panel discussions with industry leaders, and educational breakout sessions focused on practical applications of AI, cybersecurity, and automation.
”Our partners and suppliers in EMEA continue to raise the bar and consistently deliver innovation, resilience and exceptional service to small and medium-sized enterprises throughout the region,” says Harald Nuij, CEO of Pax8 EMEA. ”Beyond EMEA is our way of celebrating their achievements and recognizing the impact they have had on transforming cloud commerce. We are proud to highlight these leaders who are shaping the future of the channel in Europe and beyond.”
During this year Pax8 Beyond EMEA 2025 The company's strong focus on sustainable growth within the IT channel was also emphasized. Many sessions focused on how partners can leverage Pax8's platform to streamline their sales, optimize their customer relations and run a more profitable business.
Partner Awards and Winners 2025
A total of thirty awards were presented to partners who excelled in their respective categories.
Partner Awards – Winners 2025:
- Partner of the Year: Nedvice, Netherlands
- Pax8 Champion: HAFN IT, Germany
- Change agent: CTS IT, Netherlands
- Woman over 25 within technology: Britta Pinke, AixpedIT, Germany
- Pax8 Hall of Fame: TCC Smart IT Solutions, Netherlands
- Recognition of partnership collaboration within APAC: Connected Platforms, Australia
- Recognition of North American partnerships: Site Technology, Canada
- Non-profit partnership: Procano, Norway
- Pax8 Social Impact: my.host, Netherlands
- Top performance, Continuity: Lucidica, United Kingdom
- Top performance, Infrastructure: Improved, UK
- Top performance, Network and communication: Apex Computing, UK
- Top performance, Operation: Nebula IT, United Kingdom
- Top performance, Productivity: Logiq Consulting, UK
- Top Performance, Safety: Bondgate IT, UK
- Peak Performance, Baltics: Capital AS, Latvia
- Peak Performance, Benelux & France: Realtime Register, Netherlands
- Peak Performance, DACH: accomp, Germany
- Peak Performance, Nordic: Procano, Norway
- Peak Performance, UK & Ireland: Nostra, Ireland
Supplier Awards and Winners 2025
Supplier Awards – Winners 2025:
- Most Valuable Supplier, EMEA: SentinelOne, USA
- Partner's Most Valuable Supplier, EMEA: Microsoft, Canada
- Breakthrough supplier: Sophos, United Kingdom
- Collaboration Award: usecure, United Kingdom
- Peak Performance, EMEA: Check Point, USA
- Most Valuable Supplier, Continuity: Acronis, Switzerland
- Most Valuable Supplier, Infrastructure: Nerdio, USA
- Most Valuable Supplier, Operations: SuperOps, India
- Most Valuable Supplier, Productivity: Microsoft, Canada
- Most Valuable Supplier, Security: CrowdStrike, USA
Pax8's strategy and future vision
A central part of Pax8 Beyond EMEA 2025 was to showcase how the company continues to innovate its marketplace by combining AI-powered insights, advanced automation, and strong partnerships. By bringing together technology providers, resellers, and MSPs in a common ecosystem, it creates Pax8 a platform where growth, knowledge and innovation go hand in hand.
Pax8's Marketplace is growing rapidly in both scope and impact. The platform currently helps thousands of MSPs and resellers across Europe distribute software, manage licenses and create new revenue streams. Recent developments also include improved analytics and AI support that make it enabling partners to identify new business opportunities faster than ever.
An ecosystem in constant development
Beyond EMEA 2025 also showed how Pax8 continues to expand its presence in the Nordic region, where demand for efficient cloud solutions and security services is growing rapidly. Several Nordic companies participated in this year's conference, which underlines the region's growing importance to Pax8's global strategy.
With over 40,000 Managed Service Providers (MSPs) worldwide, Pax8 consolidates its position as the leading marketplace for technology solutions. Through collaborations with some of the industry's largest players – such as Microsoft, SentinelOne, Checkpoint and Acronis – the company continues to drive digital innovation across the EMEA region.
For more information about the winners and highlights from Pax8 Beyond EMEA 2025, visit Pax8.com.
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