Fredrik Lindros has been appointed new CEO of Norce, the leading SaaS platform for digital commerce in the Nordics, with access on April 1, 2025. He succeeds Niclas Heurlin, who after several years of committed leadership in various senior roles within the company is now leaving his position.

“We are pleased to welcome Fredrik LindrosHis leadership and deep expertise in SaaS and digital commerce will be invaluable in strengthening our position further,” says Alf Metelius, Chairman of the Board of Norce. “At the same time, we are targeting our deepest thanks to Niclas Heurlin for his outstanding contributions. His vision and leadership have successfully united Norce in a clear and unique offering, securing our market-leading position in the Nordics.”

Niclas Heurlin has been a key person at Norce since its founding. During his leadership Norce has become a Nordic leader in composable commerce for both B2B and B2C companies with large product ranges or complex business models. As Norce now enters a new growth phase, leaving a period of consolidation and mergers behind, Fredrik Lindros takes over as CEO. This change occurs at a time of renewed growth within the e-commerce sector.

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Fredrik Lindros, former CEO of First North Premier-listed Speqta, doubled Speqta's shareholder value and helped it become one of the fastest growing SaaS companies in the Nordics, according to Redeye. With a broad background in media, online retail and AI, he has extensive experience in to lead and develop high-performing tech companies – a competence that will be crucial for Norce's continued growth.

“I am proud to step in as CEO of NorceIn a market where online commerce is rapidly evolving, Norce has impressed by creating an API-first, composable and headless platform that handles the complexity of many companies is facing. I look forward to working with Norce's talented team – and our strong owners – to drive innovation, growth and our customers' success in digital commerce,” says Fredrik Lindros, incoming CEO of Norce.