The Swedish game studio Toca Boca has been promoting personal expression and inclusion in the gaming world for nearly a decade and a half. This year they release their first ever multiplayer game – Toca Boca Days. The game, which is part of a larger one strategic expansion, has been tailored to meet the complex emotional needs of children and tweens by providing a rewarding and safe digital experience.
For more than a decade, Spin Master's Swedish studio, Toca Boca, has been at the forefront of games with a focus on play, expression and creativity. With more than 60 million active users, as well as awards such as Apple's "iPhone App of the Year" 2021, the studio has become one of the actors that have come to set the standard for digital experiences tailored for children. Toca Boca's latest game, Toca Boca Days, marks the studio's foray into the online multiplayer category – one of the most popular and fastest growing categories for tweens worldwide.
“For the first time ever, you will be able to create, explore and express yourself together with your friends in the Toca Boca universe,” says Emil Ovemar, co-founder of Toca Boca and studio head. "The new dimension of play not only enhances the interactive experience, but also deepens the relationship between the players and fosters a community where joint creation is at the center."
The launch of Toca Boca Days is one of the studio's biggest ventures ever, expanding the Toca Boca universe to approach the core target group of tweens and their need to socialize, unleash their creativity and create experiences together, in an environment that is both safe and vibrant.
"We create playful and safe places where children and tweens can express themselves and their identities," says Mathilda Engman, product manager at Toca Boca. “By putting children at the center and prioritizing their perspective, Toca Boca Days responds to players' emotional need for belonging within the multiplayer market. We give them access to a rewarding and safe space where spontaneous and free play is the primary driving force.”
To even better package its two biggest titles, Toca Boca World and Toca Boca Days, the studio is also launching a renewed brand profile. The new brand lays the foundation for a new, more dynamic expression, and has been designed from the ground up to unify and strengthen Toca Boca's identity across all platforms, and pave the way for the future.
Toca Boca Days will be rolled out gradually in different markets, and players will be invited as they go the game develops and grows. Fans are encouraged to keep an eye out www.tocabocadays.com to find out when the game will be available in their country, and to participate in the development of the game.
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