Peter Agnefjäll joins WPP's board ahead of next phase of global growth

WPP has appointed Peter Agnefjäll as a director of the company's board. The appointment was made on 29 April 2026 and will take effect from 11 May 2026.

Peter started his career at IKEA as a trainee in 1995 and held a number of senior positions before becoming President and CEO of the IKEA Group (Ingka Holding BV) from 2013 to 2017. During this period, he led the company's growth agenda and transitioned to omnichannel retail, new shopping and distribution formats.

Since leaving his executive position, Peter has served on a number of non-executive boards. He joined the board of Ahold Delhaize (AMS: AD), a multinational retail company, in 2019 and was its Chairman from 2021 to 2025. From 2018 until recently, he was a member of the board of Orkla ASA, an OBX-listed industrial investment company focused on brands and consumer businesses. He held a non-executive position at Wizz Air (LSE: WIZZ) from 2018 to 2021 and was a member of the advisory board of footwear company Deichmann SE from 2018 to 2023. Peter is a member of the Council on Sustainability Transformation, convened by the specialist sustainability consultancy ERM. He holds a Master of Business Administration from Linköping University.

Commenting on the appointment, Philip Jansen, Chairman of WPP, said: ”We are delighted to welcome Peter to WPP. As consumer behaviour continues to evolve and our clients” needs become more complex, Peter’s global experience in customer-centric transformation and operational excellence will help WPP execute on the priorities of its Elevate28 strategy.”

Peter Agnefjall commented: ”I am honoured to join the WPP board at a pivotal time for the company. WPP’s strategic integration of its expertise in data, technology and creativity will unlock new growth opportunities for both its clients and the business, and I look forward to working with Philip and the board in this exciting transformational phase.”

Upon appointment, Peter will become a member of WPP's Board Audit Committee.

Notes

• As a non-executive director of WPP plc, Peter Agnefjäll will receive a standard fee of £90,000 per annum. He will also receive a fee of £20,000 per annum as a member of the audit committee.
• The Board has determined that Peter is an independent non-executive director, in accordance with the UK Corporate Governance Code.
• Peter does not have an employment contract. He has an employment letter which can be viewed by contacting the company secretary.
• There is no further information to be made regarding this appointment according to listing rule 6.4.8R.

About WPP

WPP is the trusted growth partner for the world's leading brands. We bring together cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative business solutions and expert strategic advice into a single company – powered by exceptional talent and our agent-based marketing platform, WPP Open, to help our clients navigate change, capture opportunities and deliver transformative growth.

For more information, visit wpp.com