Broadridge Financial Solutions, a global leader in financial technology and data solutions, continues its international expansion by appointing Anne-Sofie Strandberg to Senior Country Officer for the Nordics and Senior Account Manager for the region's largest customers.

With over 35 years of experience in the financial industry and base in Stockholm Strandberg receives a clear mandate to strengthen Broadridge's position in Sweden, Denmark, Norway, Finland and Iceland - a region that is increasingly seen as an engine for innovation in finance and asset management.

Experienced leader with deep roots in Nordic finance

Anne-Sofie Strandberg is well known in the Nordic financial world. She has held leading roles at FNZ, BNP Paribas, Citi and Swedbank, and most recently Apex Group, where she ran complex change and integration projects.

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Her experience includes both institutional asset management, digital transformation, compliance and business development, with a particular focus on helping banks and investment firms navigate rapidly changing markets.

– Anne-Sofie has an outstanding understanding of the Nordic market and a proven ability to deliver results, says Mike Sleightholme, CEO of Broadridge International. Her leadership and customer focus will play a key role as we continue to build our presence in the Nordics and support our customers in driving innovation, growth and efficiency.

Focus on customer value, sustainability and digital innovation

In his new role, Strandberg will be responsible for: strategic customer relationships, market growth and launch of new technical solutions which helps Nordic actors manage increased regulatory requirements and the need for transparency.

She particularly emphasizes the importance of digitalization and sustainability as drivers for modernization:

– I am honored to join Broadridge and look forward to working with our clients to find new ways to create value. The Nordics are at the forefront when it comes to applies to digital development and sustainability, and Broadridge can play a crucial role in supporting this transformation, says Anne-Sofie Strandberg.

She continues:

– With my experience in leading change journeys and strengthen Through the synergy between technology and business goals, I want to help our customers in the region grow, innovate and meet the challenges of the future in a responsible manner.

The Nordics – a strategic growth region for Broadridge

Broadridge sees the Nordic region as a strategically important market thanks to the region's open innovation culture, high digital maturity and stable regulatory framework. The Nordic countries are at the forefront of implementing AI-based financial systems, automation of securities management and ESG reporting – areas where Broadridge has a strong global offering.

With Strandberg as a leader in the region Broadridge strengthens its local presence and can offer better support, advice and technical expertise directly on site. This creates new opportunities for customers in both traditional finance and emerging fintech sectors.

Global expansion and regional anchoring

The appointment of Anne-Sofie Strandberg is also part of Broadridge's broader strategy to establish stronger regional management structures worldwide. The company currently operates in more than 20 countries and collaborates with over 5,000 banks, asset managers and financial institutions.

Broadridge is investing heavily in new technologies such as AI, cloud-based analytics, regtech and digital platforms for capital markets, and the Nordic region is seen as a natural test market for these innovations thanks to its digital infrastructure and high level of trust.

– Broadridge's ambition is to create a more efficient, transparent and sustainable global financial sector. To strengthen Our presence in the Nordics is an important step towards that goal,” says Sleightholme.

A clear step for Broadridge Anne-Sofie Strandberg Norden

Strandberg's appointment marks a new phase in Broadridge's Nordic expansion. Her experience, leadership and understanding of the region's cultural and regulatory characteristics make her a central player in the company's efforts to build long-term partnerships.

With this move, Broadridge shows a clear commitment to the Nordic market – not only as part of its global growth strategy, but as a strategic innovation hub for the financial services of the future.

With Anne-Sofie Strandberg at the helm, Broadridge is ready to accelerate its development in the Nordics, create new customer value and contribute to shaping the next generation of sustainable and digital financing.