Unit4, a global leader in cloud-based business applications, continues to expand and evolve its business through successful cloud migrations, an expanded service offering, and key new leadership hires. These strategic moves aim to further strengthen the company’s market position and provide innovative solutions to customers worldwide.
Successful cloud migration and increased customer base
During FY24, Unit4 completed several major cloud migrations, further cementing its position as the go-to choice for organizations looking to leverage innovative, cloud-based solutions. Prominent customers now using Unit4’s cloud technology include: Boo Energi, The Carbon Trust and the BWH Hotels group.
Unit4's cloud-based ecosystems offer companies and organizations increased efficiency, flexibility and predictable operating costs. By moving their systems to the cloud, customers can optimize their operations and focus on innovation and growth. In addition, Unit4 ensures that all cloud solutions meet the highest security standards and comply with the latest data protection regulations, providing customers with a secure and future-proof solution.
New service offering: Success4U Advanced
To further strengthen its customer offering, Unit4 launched Success4U Advanced, a new mid-level step in its Success4U service portfolio. This initiative is tailored for organizations that need more support than the Essentials tier offers, but don't need the expanded functionality of the Professional tier.
Success4U Advanced aims to provide companies with an optimal balance between cost and service, and includes improved support levels, faster response times and access to expertise in cloud-based solutions. With this service, customers can customize their support to their unique needs, thereby creating a more tailored and cost-effective solution.
Already, several prominent organizations in the public sector and education, such as Middlesbrough Council and Aston University, implemented the Success4U model to achieve a more flexible and efficient operation. Several other companies and institutions have shown great interest in upgrading their services to Success4U Advanced, underscoring the growing demand for more dynamic and flexible support options.

New leadership for a new era of growth
Unit4 is undergoing a strategic management change to drive the business forward in the fast-moving digital market. Simon Paris now takes over as CEO after Mike EttlingWith a solid background in the IT industry, Paris looks forward to continuing to develop Unit4's cloud strategy and pace of innovation.
“I join Unit4 at an incredibly exciting time in the transition to cloud-based applications. Service-based businesses are experiencing strong growth, while nonprofits and the public sector are facing the challenge of balancing efficiency and innovation,” says Simon Paris.
Under his leadership, Unit4 plans to continue investing in research and development to ensure its products and services are at the forefront of technology. The company has a clear strategy to strengthen its presence in key markets and develop new partnerships that can contribute to faster expansion.
Furthermore, Unit4 has recruited Vera Batyalova as VP of Partner Sales and Magdalena Teschemacher as Sales Director for the APAC region. Batyalova will lead and expand the company's global partner strategy, while Teschemacher will be responsible for driving sales and worldwide expansion in the Asia Pacific region.
Both recruitments are part of a broader strategy to strengthen Unit4's international presence and create more growth opportunitiesBy investing in strong leaders in sales and partnerships, the company strives to create long-term relationships with customers and partners globally.
Unit4:s Future: Innovation and expansion
With successful cloud migrations, a sharpened service offering and a strengthened leadership team, Unit4 is setting a course for continued innovation and expansion. By investing in customized cloud solutions and strategic partnerships, the company is strengthening its position as a leading player in cloud-based business technology.
For organizations looking for a trusted partner for digital transformation, Unit4 offers future-proof solutions to drive business forward with high efficiency and innovation. The company also plans to intensify its focus on AI and machine learning, which could revolutionize how companies manage business processes in the future.
The future looks bright for Unit4, and with a strong combination of technical expertise, strategic leadership and innovative solutions, the company is well positioned to continue its global growth and success.







