After 50 years of leadership in robotics, 2025 marks the beginning of a new era in AI applications for industrial robots. The new era of generative AI-driven automation means that robots are more intelligent, mobile, accessible and versatile, thus entering new sectors of robotics. The new brand film about ABB Robotics showcases new levels of versatility where robots can do more, in more places.

AI and automation are driving industry development

After driving analytical AI innovations for over a decade, ABB has demonstrated that this technology is mature, creating measurable benefits and increasing the adoption of industrial automation by overcoming challenges that have previously limited the use of robots in fast-moving, dynamic environments.

Generative AI enables smarter robots

"With the latest technology, enabled and enhanced by generative AI as well as vision and mobility systems, we are expanding our offering to customers,” says Sami Atiya, Head of Robotics & Discrete Automation at ABB. “Imagine working alongside a robot that can not only follow your commands but also learn, adapt and move freely in dynamic environments, all while taking on new tasks. After our first 50 years of innovation at ABB Robotics, we now see a future where this becomes a reality in the workplace. It lowers the barriers to automation for our customers while helping to increase productivity to build a more prosperous society.”

Advertisement

Megatrends increase the need for automation

Global megatrends – from a shrinking workforce to increased personalization and a need for sustainable operation – continues to increase demand for the flexibility and resilience that automation provides. The new era of generative AI-powered automation makes robots even more intelligent, accessible and versatile, thus entering new sectors of robotics.

Robots with improved perception and mobility

“We have already given our robots eyes through it AI-based 3D vision technology, happens through advanced sensor technology and dexterity as well as independent mobility through 3D mapping,” says Marc Segura, Head of ABB Robotics Division. “With the quantum leap in generative AI, we are driving innovations in their brains, with intelligence that is capable of problem-solving and has the ability to understand our language.

New opportunities for automation without specialist skills

“This ability – to understand spoken instructions and understand how to perform various tasks without prior programming – opens up new possibilities for robots to do more things, in more places – and to do them faster, safer and smarter. It opens doors for automation in businesses without the need for specialist expertise or special infrastructure.

Future robotics expands into new sectors

“The new era of versatility will see robotics transform new sectors – from logistics to construction, healthcare and life sciences – and we are making this possible today.”