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Samsung Europe is partnering with Activision Blizzard EMEA in the Embrace Your Game campaign

Samsung Electronics Ltd. has announced a collaboration with Activision Blizzard EMEA, a cross-channel and cross-product marketing campaign that showcases the power of Samsung's range of gaming products.

The Embrace Your Game campaign brings together industry-leading products and some of today's most popular games in a first-of-its-kind marketing partnership. The promotion targets Samsung gamers in 17 markets and 44 countries. It will include some of Activision Blizzard's most famous game titles, including Crash Team Rumble™, Diablo Immortal®, Overwatch® 2 and World of Warcraft® in an immersive creative package that brings the gaming world to life - whether you're playing on the go or at home.

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The campaign will appear on all Samsung digital channels in Europe and will highlight Samsung's entire line-up of gaming products – including TVs, smartphones and monitors - and is tailored for everyone, regardless of whether you are a casual or hardcore player.

Liven up gamers through Samsung's Gamer Training

Part of the Embrace Your Game campaign featured is Samsung's Gamer Training program, which helps players take their skills to new levels. The renewed content found on Samsung gaming portal brings the collaboration to life and will feature insights and expert instruction from some of today's top pro players and content creators. This includes engaging interactive training sessions, video workshops and tutorials, along with other gaming content such as top tips and product recommendations. The Gamer Training program will also provide exclusive previews of Samsung products and recommendations from technology creators featuring the best new gaming technology.

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Benjamin Braun, Marketing Manager for Samsung Europe says: “The gaming world is evolving. At Samsung, we want to support all players, from casual players to professionals. From TVs, monitors and mobile devices, Embrace Your Game gives all types of players the chance to fully immerse themselves in their game, at home or on the go.

That's why Activision Blizzard is the ideal partner for Embrace Your Game. Its game titles are loved by gamers and with Samsung products you have the ultimate gaming experience.”

Embrace Your Game is a cross-channel European marketing campaign and a three-way collaboration between Samsung and Activision Blizzard.

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