83% of surveyed decision makers to companies in a survey conducted by Sisco, states that AI is a strategic priority. AI will most likely change the way we work in the vast majority of industries, but what does it mean for those planning to start an e-commerce business?
AI is still at a stage where it cannot replace human work, but can already be used today to optimize both the start-up and operation of an e-commerce business. It can be about writing product texts, producing images, writing emails and much more.
According to a survey presented at Ehandel.se answered 21% of surveyed e-tailers that they have already implemented AI in their business, and even more plan to do so in the near future. Those of you who are preparing to start up an e-commerce business can get a head start by taking advantage of AI tools right from the start.
To get you started as soon as possible, we've gathered 5 of the most useful AI tools for starting an e-commerce business below.
1. ChatGPT
First up, we have the industry giant ChatGPT, which you've probably already heard of. ChatGPT has thousands of uses that extend far beyond the world of e-commerce. ChatGPT has proven to be effective in producing content, writing product descriptions and even answering customer questions efficiently.
Another advantage of ChatGPT is that you can communicate with it like you would with a human. If you have any questions, you can ask questions and get answers in just a few seconds.
There is also the option of integrating ChatGPT's services directly into your webshop. Major e-commerce platforms such as For example, Shopify offers apps which can be used to connect AI chatbots powered by ChatGPT and function support to generate, for example, product descriptions.
- Free version available.
- ChatGPT Plus: 20$ per month
2. Jasper
29% of all individual contractors in the American market is conducting sales online. This trend is also visible in the Swedish market and more and more companies are selling online today. A very effective tool that can help you connect with that crowd of entrepreneurs is Jasper. Jasper is primarily used to generate texts in copywriting, but can also be used to generate images and other types of texts. Unlike ChatGPT, Jasper also comes with over 50 templates that can help you generate exactly what you want. So you don't have to sit and mess with prompts yourself, but can use the tool to do it.
Another positive thing about Jasper is that it works perfectly in over 30 different languages, of which Swedish is one of them. Unfortunately, there is no free version right now, but you can try it completely free for 7 days before deciding on a possible purchase.
- Possibility to test for free for 7 days.
- Creator: 49$ per month.
- Teams: 125$ per month.
- Business: Customized price per month.
3. Canva
If you are going to start an e-commerce business, you will need images and design elements for your website. Instead of having to hire a graphic designer, you can use Canva to generate images with AI. On the one hand, it can generate completely new images, but you can also edit already existing images with the tool. Here, too, there are lots of templates that make it easy to get the tool to do exactly what you want.
Canva is also not a pure AI tool, but you can also use the service to edit images yourself, schedule posts for your social media and much more. A good tool with many uses, simply put.
- Free version available.
- Pro: 12.99$ per month.
- Teams (up to five people): 14.99$ per month.
4.AdCreative
A slightly narrower and more specific tool is AdCreative. Just as the name suggests, it is a tool that helps you create "ads", i.e. advertisements. It works as if you enter your logo, your color profile and describes your business. Then AdCreative has everything it needs to help you generate ads for all your channels.
Advertisements are important as soon as you get your e-commerce up and running. Without any form of advertising, it can be very difficult to attract any customers at all. If you don't have the budget to hire a marketing agency, this is therefore a no-brainer.
- Possibility to test for free for 7 days.
- Starter: 21$ per month.
- Premium: 44$ per month.
- Ultimate: 74$ per month.
- Scale-up: 111$ per month.
5. MarketMuse
Finally, we have MarketMuse, which is an AI tool that automates much of the research and evaluation of content you would otherwise have had to do manually. Instead of subjectively trying to find out what it is that makes certain texts or images work better than others, MarketMuse can do an objective analysis of the situation.
You can also use this tool to plan future content, do keyword research, analyze your competitors' content and generate your own briefs. In this way, you save a lot of time, but also get a better result than if you, as a beginner, were to do it yourself.
- Free version available.
- Basic: 29$ per month.
- Pro: 39$ per month.
- Enterprise: 99$ per month.
E-commerce platforms with wide range of apps for AI
In summary, it is becoming increasingly common to use AI tools in the e-commerce world. Today there are hundreds of tools to use. In the same way that you traditionally employ graphic designers, writers and marketing experts, today you can use specific AI tools that are created for different purposes.
In step with the development of AI tools intended for e-commerce and digital marketing, new integrations are also created with the CMS and e-commerce platforms that appear on the market. For those who want to start a new e-commerce business, it is important to choose a system solution for their online store that gives access to a large range of ready-made integrations or so-called apps.
Generally speaking, it is wise to choose one of them most popular e-commerce platforms on the market which provides access to an app market. An app market can most easily be compared to Apple's App store, which gives users access to lots of different programs that can be quickly downloaded and installed.
For e-retailers who want to be able to quickly benefit from existing and future AI solutions, it is a great advantage to be able to integrate these services into their online stores using apps. Some of the most popular e-commerce platforms in Sweden that give their users access to an app market are: WIX (+ 300 apps), BigCommerce (+100 apps) WooCommerce (+ 900 plugins), Shopify (+ 8000 apps).
By connecting AI tools to their website via apps, e-tailers can use the programs' full potential. New apps are constantly being added that use AI for everything from upselling to, customer support and the creation of product information such as product descriptions and product images. For the uninitiated, ChatGPT is a good place to start, but if you really want to take your future e-commerce to the next level, it is best to use a platform that offers apps to integrate this type of tool directly into the online store.
Related links
English 
Svenska