{"id":9584,"date":"2025-01-16T10:20:00","date_gmt":"2025-01-16T09:20:00","guid":{"rendered":"https:\/\/itbranschen.com\/?p=9584"},"modified":"2026-03-13T19:19:37","modified_gmt":"2026-03-13T18:19:37","slug":"in-the-profile-sofie-perslow-new-business-area-manager-at-hiq","status":"publish","type":"post","link":"https:\/\/itbranschen.com\/en\/ai-profilen-sofie-perslow-ny-affarsomradeschef-pa-hiq\/","title":{"rendered":"AI profile Sofie Perslow new business area manager at HiQ"},"content":{"rendered":"

HiQ<\/a><\/strong> strengthens its focus on business-oriented artificial intelligence, focusing on AI solutions that directly support and improve customers' core businesses. The AI profile Sophie Perslow<\/strong>, with a solid background in technology-driven business development and leading roles in Aller Media and ICA<\/strong>, is hired to lead the strategic initiative.<\/p>\n\n\n\n

HiQ has an ambition to be a leading partner in AI, with a special focus on advanced and tailored AI solutions that meet customers' business needs in a rapidly changing digital world. With Sophie Perslow<\/a> at the helm of the venture strengthens HiQ<\/strong> their capacity in the area.<\/p>\n\n\n\n

Sofie Perslow leads HiQ's focus on business-oriented AI<\/h3>\n\n\n\n

\u2013 We meet many customers who are facing the challenge of transforming AI<\/a>:'s potential for concrete execution that creates real value. Sofie's deep understanding of both technology and business makes her a natural leader for our business-related offering. AI<\/a><\/strong> and we look forward to further increasing the support for our customers with Sofie in place, says Samuel Skott, CEO of HiQ<\/strong>.<\/p>\n\n\n\n

Sofie Perslow has extensive experience in translating complex technical concepts into concrete business benefits, and in building data-driven organizations and implementing AI solutions<\/a> to optimize operations and business value.<\/p>\n\n\n\n

\u2013 Leading HiQ's focus on business-oriented AI is an opportunity to set a completely new standard. It's time for the broad mass of companies to stop feeling ahead, start building long-term and looking beyond risks. AI is about opportunities. We will transform ideas into business value, not just in projects but as part of ongoing success. AI is not the future \u2013 it is now, and with our team we are creating solutions that truly unlock potential, says Sophie Perslow<\/strong>, new business area manager for AI at HiQ.<\/p>\n\n\n\n

Sofie Perslow takes charge of HiQ's AI unit and strategy<\/h3>\n\n\n\n

In her new role, she is responsible for strengthening and accelerating the unit of AI experts and the business that now exists at HiQ<\/strong>. Her base is in Stockholm but she also leads the overall effort to build HiQ's capabilities in AI, data science and machine learning engineering throughout the country. Sweden<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"\u200b\ufeffSofie Perslow, med stor erfarenhet fr\u00e5n teknikdriven aff\u00e4rsutveckling, leder HiQ:s nya satsning p\u00e5 AI som skapar konkret aff\u00e4rsv\u00e4rde och st\u00e4rker kunders k\u00e4rnverksamheter i hela Sverige.\ufeff\u200b","protected":false},"author":1,"featured_media":9585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4,21],"tags":[24,5,570,3069,1589,3071,573,3075,8,3073,42],"itb_content_type":[],"class_list":["post-9584","post","type-post","status-publish","format-standard","has-post-thumbnail","category-foretag","category-nyheter","tag-ai","tag-foretag","tag-hiq","tag-it-sakerhet-nyheter-sverige","tag-it-kanalen","tag-nordisk-it-media","tag-sofie-perslow","tag-svensk-it-nyhetssajt","tag-sverige","tag-tech-tidningen","tag-teknologi","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/posts\/9584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/comments?post=9584"}],"version-history":[{"count":0,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/posts\/9584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/media\/9585"}],"wp:attachment":[{"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/media?parent=9584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/categories?post=9584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/tags?post=9584"},{"taxonomy":"itb_content_type","embeddable":true,"href":"https:\/\/itbranschen.com\/en\/wp-json\/wp\/v2\/itb_content_type?post=9584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}