{"id":32421,"date":"2026-08-19T17:27:51","date_gmt":"2026-08-19T15:27:51","guid":{"rendered":"https:\/\/itbranschen.com\/?page_id=32421"},"modified":"2026-08-20T08:57:23","modified_gmt":"2026-08-20T06:57:23","slug":"fur-pr-agenturen","status":"publish","type":"page","link":"https:\/\/itbranschen.com\/de\/for-pr-byraer\/","title":{"rendered":"F\u00fcr PR-Agenturen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32421\" class=\"elementor elementor-32421\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326aa59a e-con-full e-flex e-con e-parent\" data-id=\"326aa59a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc2ec02 elementor-widget elementor-widget-html\" data-id=\"4bc2ec02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n.itb-pr5{--red:#CD0100;--red2:#A90000;--ink:#0b0b0b;--muted:#5f6368;--line:#e3e6ea;--soft:#f7f8fa;--pink:#fff7f7;font-family:Inter,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;color:var(--ink);background:#fff;overflow:hidden}\n.itb-pr5 *{box-sizing:border-box}\n.itb-pr5-wrap{width:min(1320px,calc(100% - 48px));margin:auto}\n.itb-pr5-sec{padding:92px 0}\n.itb-pr5-shell{border:1px solid var(--line);border-radius:34px;padding:64px;background:#fff}\n.itb-pr5-pill{display:inline-flex;padding:9px 14px;border:1px solid var(--line);border-radius:999px;font-size:13px;font-weight:650;color:#4f5660}\n.itb-pr5 h1,.itb-pr5 h2,.itb-pr5 h3{margin:0;color:var(--ink);letter-spacing:-.035em}\n.itb-pr5 h1{font-size:clamp(48px,6vw,82px);line-height:1.01;font-weight:700;max-width:1000px;margin-top:22px}\n.itb-pr5 h2{font-size:clamp(34px,4vw,52px);line-height:1.08;font-weight:700}\n.itb-pr5 h3{font-size:23px;line-height:1.2;font-weight:700}\n.itb-pr5-lead{font-size:20px;line-height:1.65;color:var(--muted);max-width:920px;margin:24px 0 0}\n.itb-pr5-eye{color:var(--red);font-size:13px;font-weight:750;margin:0 0 10px}\n.itb-pr5-copy{font-size:17px;line-height:1.75;color:var(--muted);margin:18px 0 0}\n.itb-pr5-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px;position:relative;z-index:2}\n.itb-pr5-btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 24px;border:1px solid var(--red);border-radius:13px;background:#fff;color:var(--red)!important;font-size:14px;font-weight:700;text-decoration:none!important;transition:.2s}\n.itb-pr5-btn:hover{background:var(--red);color:#fff!important;transform:translateY(-1px)}\n.itb-pr5-btn.primary{background:var(--red);color:#fff!important}\n.itb-pr5-btn.primary:hover{background:var(--red2);border-color:var(--red2)}\n.itb-pr5-arrow{position:absolute;width:92px;height:auto;pointer-events:none;z-index:1}\n.itb-pr5-arrow.hero{left:280px;top:7px;transform:rotate(-8deg)}\n.itb-pr5-arrow.final{right:210px;top:-50px;transform:rotate(15deg)}\n.itb-pr5-two{display:grid;grid-template-columns:.88fr 1.12fr;gap:54px;align-items:start}\n.itb-pr5-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}\n.itb-pr5-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:34px}\n.itb-pr5-card{border:1px solid var(--line);border-radius:22px;padding:27px;background:#fff;transition:.2s}\n.itb-pr5-card:hover{border-color:var(--red);box-shadow:0 12px 28px rgba(0,0,0,.06);transform:translateY(-2px)}\n.itb-pr5-card .num{width:34px;height:34px;border-radius:50%;display:flex;align-items:center;justify-content:center;background:#fff0f0;color:var(--red);font-weight:800;margin-bottom:20px}\n.itb-pr5-card p{font-size:14px;line-height:1.65;color:var(--muted);margin:11px 0 0}\n.itb-pr5-pillar{border-radius:28px;padding:34px;border:1px solid var(--line);background:#fff}\n.itb-pr5-pillar.red{border-color:#f2c9c9;background:#fffafa}\n.itb-pr5-pillar .tag{display:inline-flex;border-radius:999px;padding:8px 11px;background:#f2f3f5;font-size:12px;font-weight:750;margin-bottom:18px}\n.itb-pr5-pillar.red .tag{background:#ffecec;color:var(--red)}\n.itb-pr5-pillar ul{padding-left:18px;color:var(--muted);line-height:1.75;font-size:14px}\n.itb-pr5-pillar .cta{display:inline-flex;margin-top:16px;color:var(--red)!important;font-weight:750;text-decoration:none!important}\n.itb-pr5-benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}\n.itb-pr5-benefit{padding:26px;border-top:2px solid var(--red);background:#fff;border-radius:0 0 18px 18px;box-shadow:0 6px 22px rgba(0,0,0,.035)}\n.itb-pr5-benefit strong{font-size:20px}\n.itb-pr5-benefit p{margin:10px 0 0;font-size:14px;line-height:1.65;color:var(--muted)}\n.itb-pr5-code{background:#111;color:#fff;border-radius:28px;padding:44px}\n.itb-pr5-code h2,.itb-pr5-code h3{color:#fff}\n.itb-pr5-code p{color:#d6d6d6}\n.itb-pr5-codegrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:28px}\n.itb-pr5-codeitem{border:1px solid #333;border-radius:18px;padding:22px}\n.itb-pr5-codeitem strong{display:block;font-size:18px}\n.itb-pr5-codeitem span{display:block;color:#c7c7c7;font-size:14px;line-height:1.6;margin-top:8px}\n.itb-pr5-mou{background:var(--soft)}\n.itb-pr5-mou-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:50px;align-items:start}\n.itb-pr5-moubox{background:#fff;border:1px solid var(--line);border-radius:28px;padding:34px}\n.itb-pr5-moubox details{border-top:1px solid var(--line);padding:18px 0}\n.itb-pr5-moubox details:first-of-type{border-top:0}\n.itb-pr5-moubox summary{cursor:pointer;font-size:17px;font-weight:750;list-style:none;padding-right:36px;position:relative}\n.itb-pr5-moubox summary:after{content:\"+\";position:absolute;right:0;top:-2px;color:var(--red);font-size:24px}\n.itb-pr5-moubox details[open] summary:after{content:\"\u2212\"}\n.itb-pr5-moubox p,.itb-pr5-moubox li{font-size:14px;line-height:1.7;color:var(--muted)}\n.itb-pr5-final{border:1px solid #f0caca;border-radius:30px;padding:54px;background:linear-gradient(180deg,#fff,#fff7f7);display:grid;grid-template-columns:1.2fr .8fr;gap:34px;align-items:center;position:relative}\n.itb-pr5-final h2{font-size:42px}\n.itb-pr5-finalactions{display:flex;gap:12px;flex-wrap:wrap;justify-content:flex-end;position:relative}\n.itb-pr5-note{font-size:12px;line-height:1.6;color:#777;margin-top:16px}\n.itb-reveal{opacity:0;transform:translateY(20px);transition:.55s}\n.itb-reveal.visible{opacity:1;transform:none}\n@media(max-width:1050px){.itb-pr5-two,.itb-pr5-mou-grid,.itb-pr5-final{grid-template-columns:1fr}.itb-pr5-grid3,.itb-pr5-benefits{grid-template-columns:repeat(2,1fr)}.itb-pr5-finalactions{justify-content:flex-start}.itb-pr5-arrow.final{right:auto;left:230px;top:-50px}}\n@media(max-width:767px){.itb-pr5-wrap{width:calc(100% - 24px)}.itb-pr5-sec{padding:58px 0}.itb-pr5-shell{padding:28px;border-radius:24px}.itb-pr5-grid3,.itb-pr5-grid4,.itb-pr5-benefits,.itb-pr5-codegrid{grid-template-columns:1fr}.itb-pr5-btn{width:100%}.itb-pr5-arrow{display:none}.itb-pr5-final{padding:34px 24px}}\n@media(prefers-reduced-motion:reduce){.itb-reveal{opacity:1!important;transform:none!important;transition:none!important}}\n<\/style>\n\n<div class=\"itb-pr5\">\n<section class=\"itb-pr5-sec\" style=\"padding-top:54px\">\n <div class=\"itb-pr5-wrap\"><div class=\"itb-pr5-shell\">\n  <span class=\"itb-pr5-pill\">PR-byr\u00e5er & kommunikationsteam<\/span>\n  <h1>Samarbeta med IT-Branschen och skapa st\u00f6rre v\u00e4rde f\u00f6r era tech-kunder.<\/h1>\n  <p class=\"itb-pr5-lead\">N\u00e5 IT-beslutsfattare, teknikledare och professionella k\u00f6pare i Sverige och Norden genom redaktionell relevans, transparent native advertising och l\u00e5ngsiktiga inneh\u00e5llssamarbeten.<\/p>\n  <div class=\"itb-pr5-actions\">\n   <a class=\"itb-pr5-btn primary\" href=\"\/sv\/kontakta-oss\/\">Diskutera ett PR-samarbete<\/a>\n   <a class=\"itb-pr5-btn\" href=\"\/sv\/skicka-pressmeddelande\/\">Skicka redaktionell pitch<\/a>\n   \n  <\/div>\n <\/div><\/div>\n<\/section>\n\n<section class=\"itb-pr5-sec\">\n <div class=\"itb-pr5-wrap\">\n  <p class=\"itb-pr5-eye\">Hur vi arbetar tillsammans<\/p>\n  <h2>Tre tydliga v\u00e4gar. En strikt gr\u00e4ns mellan earned och paid media.<\/h2>\n  <div class=\"itb-pr5-grid3\">\n   <div class=\"itb-pr5-pillar itb-reveal\">\n    <span class=\"tag\">01 \u00b7 Earned Media \u00b7 Kostnadsfritt<\/span>\n    <h3>Redaktionella pitchar & pressnyheter<\/h3>\n    <p class=\"itb-pr5-copy\">Vi v\u00e4lkomnar relevanta pressmeddelanden, exklusiva nyheter, forskningsdata, rapporter och expertperspektiv om utvecklingen inom IT och teknik.<\/p>\n    <ul><li>Ingen publiceringsavgift<\/li><li>Ingen garanterad publicering<\/li><li>Redaktionen avg\u00f6r vinkel, rubrik och publicering<\/li><li>Journalistiskt v\u00e4rde och nordisk relevans prioriteras<\/li><\/ul>\n    <a class=\"cta\" href=\"\/sv\/skicka-pressmeddelande\/\">Skicka redaktionell pitch<\/a>\n   <\/div>\n   <div class=\"itb-pr5-pillar red itb-reveal\">\n    <span class=\"tag\">02 \u00b7 Sponsored Content \u00b7 Betalt<\/span>\n    <h3>Native advertising & garanterad exponering<\/h3>\n    <p class=\"itb-pr5-copy\">N\u00e4r kunden beh\u00f6ver garanterad publicering, ett specifikt publiceringsdatum, kampanjkontroll eller kommersiella l\u00e4nkar erbjuder vi nativeartiklar och sponsrade inneh\u00e5llsl\u00f6sningar.<\/p>\n    <ul><li>Garanterad placering enligt avtal<\/li><li>Planerad publiceringsdag<\/li><li>Nativeartiklar, thought leadership och kampanjer<\/li><li>Allt kommersiellt inneh\u00e5ll m\u00e4rks tydligt<\/li><\/ul>\n    <a class=\"cta\" href=\"\/sv\/begar-offert\/\">Beg\u00e4r Media Kit & priser<\/a>\n   <\/div>\n   <div class=\"itb-pr5-pillar itb-reveal\">\n    <span class=\"tag\">03 \u00b7 Strategic Partnership \u00b7 Hybrid<\/span>\n    <h3>Partnerskap & co-created content<\/h3>\n    <p class=\"itb-pr5-copy\">F\u00f6r djupare relationer kan vi skapa format som kombinerar redaktionell expertis, kundens kompetens och tydlig kommersiell transparens.<\/p>\n    <ul><li>Webbinarier och digitala event<\/li><li>Co-branded rapporter och whitepapers<\/li><li>Expert- och intervjuserier<\/li><li>L\u00e5ngsiktiga partnerprogram<\/li><\/ul>\n    <a class=\"cta\" href=\"\/sv\/kontakta-oss\/\">Diskutera strategiskt partnerskap<\/a>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<section class=\"itb-pr5-sec\" style=\"background:var(--pink)\">\n <div class=\"itb-pr5-wrap\">\n  <p class=\"itb-pr5-eye\">Varf\u00f6r PR-byr\u00e5er arbetar med oss<\/p>\n  <h2>En mer v\u00e4rdefull mediepartner f\u00f6r byr\u00e5n och era kunder.<\/h2>\n  <div class=\"itb-pr5-benefits\">\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>R\u00e4tt B2B-publik<\/strong><p>Direkt exponering mot CIO:er, CISO:er, CTO:er, IT-chefer, MSP:er, \u00e5terf\u00f6rs\u00e4ljare, vendors och andra beslutsfattare.<\/p><\/div>\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>Snabb & transparent dialog<\/strong><p>Tydlig kommunikation med redaktion och kommersiellt team utan att blanda ihop earned och paid media.<\/p><\/div>\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>Thought leadership<\/strong><p>M\u00f6jlighet att positionera kundernas experter i relevanta intervjuer, analyser, Q&amp;A och inneh\u00e5llsformat.<\/p><\/div>\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>Nordisk relevans<\/strong><p>Vi hj\u00e4lper till att identifiera vilken svensk eller nordisk vinkel som g\u00f6r internationella tech-nyheter mer relevanta.<\/p><\/div>\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>\u00c5terkommande relation<\/strong><p>Byr\u00e5er med kontinuerliga tech-kunder kan etablera en strukturerad arbetsrelation med IT-Branschen.<\/p><\/div>\n   <div class=\"itb-pr5-benefit itb-reveal\"><strong>Kommersiell flexibilitet<\/strong><p>Native, nyhetsbrev, event, thought leadership, whitepapers och andra B2B-format kan kombineras efter kundens m\u00e5l.<\/p><\/div>\n  <\/div>\n <\/div>\n<\/section>\n\n<section class=\"itb-pr5-sec\">\n <div class=\"itb-pr5-wrap\"><div class=\"itb-pr5-code\">\n  <p class=\"itb-pr5-eye\" style=\"color:#ff6b6b\">Agency\u2013Media Partnership Framework<\/p>\n  <h2>V\u00e5ra riktlinjer f\u00f6r en professionell PR-relation.<\/h2>\n  <div class=\"itb-pr5-codegrid\">\n   <div class=\"itb-pr5-codeitem\"><strong>Transparens<\/strong><span>Vi uppr\u00e4tth\u00e5ller en tydlig separation mellan redaktionellt inneh\u00e5ll och annonsering. Betalda samarbeten m\u00e4rks alltid.<\/span><\/div>\n   <div class=\"itb-pr5-codeitem\"><strong>Value-first<\/strong><span>Vi prioriterar material som faktiskt informerar, utbildar eller ger relevanta insikter till IT-sektorn.<\/span><\/div>\n   <div class=\"itb-pr5-codeitem\"><strong>Embargo-respekt<\/strong><span>Tydligt m\u00e4rkta embargon hanteras konfidentiellt enligt \u00f6verenskommen publiceringstid.<\/span><\/div>\n   <div class=\"itb-pr5-codeitem\"><strong>Ingen pay-for-play<\/strong><span>Betald medieinvestering p\u00e5verkar inte beslut om earned editorial coverage.<\/span><\/div>\n  <\/div>\n <\/div><\/div>\n<\/section>\n\n<section class=\"itb-pr5-sec itb-pr5-mou\">\n <div class=\"itb-pr5-wrap\"><div class=\"itb-pr5-mou-grid\">\n  <div>\n   <p class=\"itb-pr5-eye\">Partnership Agreement Template<\/p>\n   <h2>Ett flexibelt MoU f\u00f6r \u00e5terkommande PR-byr\u00e5relationer.<\/h2>\n   <p class=\"itb-pr5-copy\">Ramverket kan anv\u00e4ndas som utg\u00e5ngspunkt n\u00e4r IT-Branschen och en PR-byr\u00e5 vill skapa en \u00e5terkommande relation. Det separerar editorial, media buying, embargo och transparens.<\/p>\n   <p class=\"itb-pr5-note\">Detta \u00e4r ett aff\u00e4rsm\u00e4ssigt ramverk och b\u00f6r granskas juridiskt innan det anv\u00e4nds som bindande avtal.<\/p>\n  <\/div>\n  <div class=\"itb-pr5-moubox\">\n   <h3>Memorandum of Understanding \u00b7 PR Agency Partnership<\/h3>\n   <details open><summary>1. Syfte & omfattning<\/summary><p>Parterna avser att etablera en professionell och \u00e5terkommande arbetsrelation kring pressmaterial, redaktionella pitchar, expertkontakter och eventuella kommersiella mediek\u00f6p. Avtalet inneb\u00e4r inte exklusivitet om detta inte anges separat.<\/p><\/details>\n   <details><summary>2. Redaktionella riktlinjer & earned media<\/summary><p>PR-byr\u00e5n f\u00e5r l\u00e4mna pressmeddelanden, nyhetspitchar, rapporter, expertf\u00f6rslag och annat redaktionellt material utan publiceringsavgift. IT-Branschen beh\u00e5ller full redaktionell kontroll \u00f6ver om material publiceras, hur det vinklas, rubriks\u00e4tts, redigeras eller avvisas. Ingen earned placement \u00e4r garanterad.<\/p><\/details>\n   <details><summary>3. Media Buying & byr\u00e5villkor<\/summary><p>F\u00f6r betalda kampanjer kan parterna komma \u00f6verens om s\u00e4rskilda byr\u00e5priser, volymrabatter, \u00e5rsramar eller paketerade l\u00f6sningar f\u00f6r native advertising, banners, nyhetsbrev, event, lead generation, whitepapers och andra kommersiella format. Villkor och priser fastst\u00e4lls i separat offert eller orderbekr\u00e4ftelse.<\/p><\/details>\n   <details><summary>4. Embargo & konfidentialitet<\/summary><p>Material som uttryckligen m\u00e4rkts med embargo behandlas konfidentiellt fram till angivet datum och klockslag. Byr\u00e5n ansvarar f\u00f6r att embargo, tidszon och eventuella begr\u00e4nsningar anges tydligt. Separat NDA kan anv\u00e4ndas f\u00f6r s\u00e4rskilt k\u00e4nslig information.<\/p><\/details>\n   <details><summary>5. Transparens & m\u00e4rkning<\/summary><p>Allt sponsrat, betalt eller kommersiellt inneh\u00e5ll ska m\u00e4rkas tydligt enligt IT-Branschens publiceringsprinciper och till\u00e4mpliga regler. Redaktionellt inneh\u00e5ll ska inte villkoras av betald annonsering.<\/p><\/details>\n   <details><summary>6. Kontaktv\u00e4gar & arbetsprocess<\/summary><p>Parterna utser prim\u00e4ra kontaktpersoner. Byr\u00e5n kan dela redaktionell planering, embargo-kalender och kommande kundlanseringar i rimlig framf\u00f6rh\u00e5llning. IT-Branschen kan prioritera bed\u00f6mningen av relevant material fr\u00e5n etablerade relationer utan att garantera publicering.<\/p><\/details>\n   <details><summary>7. Giltighet & avslut<\/summary><p>Ramverket g\u00e4ller fr\u00e5n \u00f6verenskommet datum och kan avslutas av endera parten med skriftligt meddelande. P\u00e5g\u00e5ende kommersiella best\u00e4llningar regleras enligt respektive order eller offert.<\/p><\/details>\n  <\/div>\n <\/div><\/div>\n<\/section>\n\n<section class=\"itb-pr5-sec\">\n <div class=\"itb-pr5-wrap\"><div class=\"itb-pr5-final\">\n  <div>\n   <p class=\"itb-pr5-eye\">N\u00e4sta steg<\/p>\n   <h2>Er tech-kund. R\u00e4tt m\u00e5lgrupp. Ett starkare genomslag.<\/h2>\n   <p class=\"itb-pr5-copy\">Ber\u00e4tta vilka techbolag ni representerar och vilka marknader ni vill n\u00e5. Tillsammans identifierar vi r\u00e4tt v\u00e4g fram\u00e5t, fr\u00e5n redaktionella m\u00f6jligheter och thought leadership till kampanjer, event och l\u00e5ngsiktiga mediepartnerskap.<\/p>\n  <\/div>\n  <div class=\"itb-pr5-finalactions\">\n   <a class=\"itb-pr5-btn primary\" href=\"\/sv\/kontakta-oss\/\">Kontakta IT-Branschen<\/a>\n   <a class=\"itb-pr5-btn\" href=\"https:\/\/itbranschen.com\/sv\/annonsprodukter\/\">Annonsprodukter<\/a>\n   \n  <\/div>\n <\/div><\/div>\n<\/section>\n\n<script>\n(function(){\n const root=document.querySelector('.itb-pr5'); if(!root)return;\n const els=[...root.querySelectorAll('.itb-reveal')];\n if(!('IntersectionObserver'in window)){els.forEach(e=>e.classList.add('visible'));return}\n const io=new IntersectionObserver((entries,o)=>entries.forEach(x=>{if(x.isIntersecting){x.target.classList.add('visible');o.unobserve(x.target)}}),{threshold:.14});\n els.forEach((e,i)=>{e.style.transitionDelay=Math.min((i%5)*55,220)+'ms';io.observe(e)})\n})();\n<\/script>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"PR-byr\u00e5er &#038; kommunikationsteam Samarbeta med IT-Branschen och skapa st\u00f6rre v\u00e4rde f\u00f6r era tech-kunder. N\u00e5 IT-beslutsfattare, teknikledare och professionella&hellip;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"disabled","csco_page_header_type":"none","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"class_list":["post-32421","page","type-page","status-publish","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/pages\/32421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/comments?post=32421"}],"version-history":[{"count":0,"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/pages\/32421\/revisions"}],"wp:attachment":[{"href":"https:\/\/itbranschen.com\/de\/wp-json\/wp\/v2\/media?parent=32421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}